Business Skills Training – The Middle East: Cross Cultural Excellence


Take a first step towards business success in the Middle East. Acquire essential information, negotiation skills, and cross-cultural competencies through a new intensive program.

At a glance

Qualification: Course certificate

Start: on request

Duration: 2 days

Costs: CHF 1,900.00 / € 1,900.00

Location: Campus ZHAW School of Management and Law, Winterthur

Language of instruction: English

Objectives and content

Target audience

Your Company or you are engaged/interested in doing business in the Middle-East by:


The course aims to


Introduction and framework, characteristics of doing business in the region, key elements of cultural identity, differences between the regions with e.g. with regards to consumer behavior.

Communication, establishing relations and networking, building teams, decision-making, negotiation skills, and conflict resolution.

Includes an Arabic after work invitation, where participants experience the do’s and don’ts of attending a business dinner in the Middle East..

Enquiries and contact


Offered in cooperation with

Switzerland Global Enterprise

Swiss Arabic Network



Basic management skills, business knowledge and experience.

Information for applicants

Applications are reviewed in the order in which they are received.
The number of participants in every course is limited. Early registration is advised.

General terms and conditions


Starting dates and application

Start Application deadline  
on request on request

Downloads and brochure