CAS International Business Development
Among Swiss companies, the global competition for customers is becoming increasingly tough. The high costs in Switzerland are a major challenge.
Europe is not only the largest but also the easiest market to reach for Swiss companies. The full potential, however, has not been tapped by far. This is where the CAS in International Business Development comes in.
The CAS in International Business Development also forms part of two MAS programs, the MAS in Digital Transformation and the MAS in Marketing Management.
At a glance
Qualification: Certificate of Advanced Studies in International Business Development (12 ECTS)
Duration: 3 months (12 days of instruction)
Costs: CHF 9,700.00
Comment on costs: The price includes all hotel accommodation, local transportation while abroad, individual coaching, course materials, and networking evenings. An additional travel package with all flights can be booked as an option (approx. CHF 1,400).
Location: Winterthur, Stuttgart, Bologna, London, and Warsaw.
Languages of instruction:
It is assumed that participants are proficient (orally and in writing) in both languages.
Objectives and content
The program is aimed at ambitious, forward-looking individuals who are, or will be, active in international business development. They are specialists in business development, marketing/sales, or project management, or they are area managers/executive board members. We also welcome participants seeking a position in these areas.
The main objective of this continuing education program is to guide and coach participants in creating and implementing a sound business model for their company's international business interests. The instructors impart the essential skills needed for the internationalization of an SME.
For Swiss companies, the global competition for customers is becoming increasingly tough. The high costs in Switzerland are a major challenge. Foreign markets not only offer new customers but also opportunities for completely new business models. Recognizing and using them is a decisive competence for entrepreneurs of the future.
Europe is not only the largest but also the easiest market to reach for Swiss companies. The full potential, however, has not been tapped by far. Many companies only focus on Germany and France but miss important market opportunities, such as in emerging Poland, Sweden, or the UK. This is where the CAS in International Business Development comes in.
The best way to get to know a market is to be there. This is the method we follow in this program. The learning content is therefore taught directly in the various economic regions by leading experts from business and science. Innovative forms of teaching and learning such as case studies, problem-based learning, and coaching sessions are integral components of the program.
Part-time Course of Study:
In Winterthur on Fridays and Saturdays from 8.45 am to 4:45 pm.
Excursions: Thursday evening to Saturday evening (3 days). Recommended arrival: Thursday evening.
Enquiries and contact
Offered in cooperation with
- Applicants need to be graduates of universities or universities of applied sciences with at least three years' professional experience.
- Professionals without a university degree may be admitted subject to at least five years of professional experience and corresponding continuing education qualifications (higher technical college or higher specialist examination with a federal diploma).
Admissions are decided on by the Head of Program.
Information for applicants
Applications are considered in the order in which they are received.
Starting dates and application